Hey internet friends - hope you’ve scrolled well today.

Like many of us, my morning bean water (coffee) is my lifeline, but timing it well is an art. Today, I miscalculated and was fighting for my life on the train, yearning for a bathroom while trying to avoid the judgmental gaze of school students. Ah, the joy of a daily commute. Anyway.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 industry insights (so you can pretend you read something other than clickbait)
1 curated Ad Pack (that deserves more love than your ex)
Sourced from the internet’s largest ad library 

Estimated read time: 2mins 18s

3 Banger Ad Breakdowns

Hnry

Why it slaps: A good ol’ punny homophone.
Hnry does tax for sole traders and this ad is one hell of a customer testimonial. A clever way to stay top of mind during tax season, this is an ad well worth the full watch.
How you could adapt: Does your brand / product name sound like anything else you could make a video about?

Skims

Why it slaps: Timely cultural relevance.
We might not all have a Kim K marketing budget to partner with a national olympic team, but olympics ad content is heating up and this one is a beauty. The old school TV vibes plus the simple pieces to camera are a joy to watch.
How you could adapt: How can you incorporate the olympics into your upcoming ad campaign?

Cliffset

Why it slaps: Crystal clear benefit demo.
If a picture says a thousand words then a video says a million. There’s something deeply satisfying about a stop-motion video, and while they’re time consuming to make, it’s a way to make visually engaging content to demonstrate a product benefit without talent in front of camera.
How you could adapt: Can you make a stop motion about your product in action?

2 Industry Insights

Long Form vs Short Form
The Digital Duel

Explainer: Instagram and TikTok are both having identity crises (hard relate). Instagram CEO Adam Mosseri recently released a video confirming Instagram ‘won’t go after long form video’ because it undermines their goal to facilitate people connecting with friends and exploring their interests. TikTok, on the other hand, is testing 60minute videos clearly gunning for YouTube and Netflix’s lunch money. And no, Vine has not entered the chat.
Takeaway: It’s never been more important to develop a content identity for your brand that holds up against the changing nature of social platforms.

‘Share A Coke’ is Back But On a Diet

Explainer: Coca Cola is bringing back their iconic ‘Share a Coke With’ campaign from over a decade ago, this time to promote ‘Diet Coke Breaks’ (The KitKat team at Nestle can’t be happy about this). Each pack reads “Diet Coke Break by [name]”, and the campaign is currently rolling out in the UK. We’re an exclusively Coke Zero office at MagicBrief, but curious to see if the campaign will be rolled out to the US / Aus in future.
Takeaway: Is there an iconic brand moment you can reprise in some way for your most loyal fans?

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month.

If you’re still hungry for ad inspiration, access the internet’s largest ad library for free here.

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