Hey internet friends - hope you’ve scrolled well today.

Last night, I decided it was time to confront the chaos of the junk drawer in my kitchen. Ten minutes in, I’d discovered a collection of rubber bands, a pen that still worked, and a takeout menu from 2015. I’m not sure why I kept all those twist ties, but at least I’m ready for any packaging emergencies.

P.S. Internet Ads Club is going to become an actual club. I know. Crazy. Read to the bottom of the email to register your interest.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 industry insights (so you can pretend you read something other than clickbait)
1 curated Ad Pack (that deserves more love than your ex)
Sourced from the internet’s largest ad library 

Estimated read time: 1min 49s

3 Banger Ad Breakdowns

Paired

Why it slaps: Unexpected perspective
Paired is an app that helps couples reconnect, but this ad cleverly speaks about its benefits not from the couple’s POV, or even their kids, but from their house cat. The result? Funny, relatable and surprising content.
How you could adapt: Is there a “third perspective” you can speak about your product benefits from?

Genie

Why it slaps: Clever audio / visual hook.
Nothing gets people’s attention like a “studies show” hook. This claim in combination with a gorgeous clean signature that shows their product in action is such a great way to stop the scroll.
How you could adapt: Any relevant studies you can quote for an ad?

Cider

Why it slaps: Creative visual demo
One of the hardest parts about marketing is having to come up with hundreds of ideas about the same product/s on repeat. A collection try on haul or studio shoot for a clothing brand is nothing new, but a nostalgic dress up game? Wonderful.
How you could adapt: What is a refreshed way you can execute a product demo that breaks category norms?

2 Industry Insights

Product Placement is BACK

Explainer: Athletes snapping "victory selfies" at the Paris Olympics have propelled Samsung’s foldable Galaxy Z Flip6 into the spotlight, meaning it looks like product placement is back (with a bend). With a 23% sales spike coinciding with Team Great Britain's medals, it's clear that their curated product placement seems to have paid off (and it may or may not be because Tom Daley podiumed).
Takeaway: How can you create an authentic branded moment for your product?

Follows Are Out, Views Are In

Explainer: Instagram is shifting its focus from followers and likes to "Views" as the primary metric across all formats, including reels, photos, and stories. Instagram Chief Adam Mosseri claims reach is what creators truly want, and users now rely more on algorithmic recommendations than following specific accounts. Instagram is also reformatting their metrics to align with these shifts. In some ways it makes sense, but it mostly just sounds an awful lot like a platform that rhymes with Rick-Rock.
Takeaway: Don’t rely on followers to watch your content. Create content that delivers beyond your existing audience.

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month.

If you’re still hungry for ad inspiration, browse and save unlimited ads from the world’s largest ad library here.

Oh, and before you go.
TLDR (because who in marketing has time) - we’re making Internet Ads Club an ACTUAL CLUB. 

MagicBrief has already onboarded some of the best performance marketing teams in the world, so we wanted to create a space for marketers to access:
🥵 Hot merch (see below)
👀 Exclusive webinars, events & product training
🌟 A network of the top performance marketers in the world to share notes.

If you’re reading this email - we think you’d be perfect to join. Click below to register your interest.

The hot merch in question: