Hey internet friends - hope you’ve scrolled well today.

Watching Olympians perform superhuman feats has made me reflective. Sure, they have their gold medals, but being able to parallel park on the first try is pretty impressive too. I comfort myself with the knowledge that everyone has their own version of greatness. Mine just happens to involve writing these emails every fortnight.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 industry insights (so you can pretend you read something other than clickbait)
1 curated Ad Pack (that deserves more love than your ex)
Sourced from the internet’s largest ad library 

Estimated read time: 2mins 1s

3 Banger Ad Breakdowns

The Ridge

Why it slaps: Brilliant native style.
This ad takes a creative spin on the usual ‘interview style’ video but puts more on the line for the viewer with the product giveaway. Such a smart way to execute a mini guerrilla marketing stunt, get a testimonial and a fire ad creative in one hit!
How you could adapt: Where are your potential customers hanging out? Could you seek them out for a video?

Seed

Why it slaps: Come on. Look at that copy.
Sometimes we spend so much time overcomplicating our marketing messaging and forget it’s often best to K.I.S.S (Keep It Simple, Stupid). A clean product shot with a beautifully direct headline that speaks straight to the consumer problem. Chef’s kiss.
How you could adapt: Test a bunch of ultra simple ad copy headlines for your next campaign.

Jacquemus

Why it slaps: Scroll-stopping absurdity.
Jacquemus kills it on TikTok and this Olympics inspired video is a prime example of them pushing the boundaries of social creative. It’s fresh and unexpected, but relentlessly on brand.
How you could adapt: What is an absurd idea you could integrate your product into for content?

2 Industry Insights

E.L.F Officially Sponsors
“Hot Girl Walks”

Explainer: E.L.F. Cosmetics has partnered with "Hot Girl Walk" (which is both a fitness company AND a TikTok trend) just in time for the Summer Olympics, with a campaign that’s parodies Olympics-style commentary on the supposed dangers and obstacles one might face during a "hot girl walk". This isn’t their first rodeo; previous TikTok campaigns like #eyeslipsface have set records, proving that e.l.f. knows their way around a TikTok trend or two.
Takeaway: How can your brand translate a trend outside of TikTok?

Canva Acquires Leonardo AI

Explainer: Canva has snapped up Leonardo AI in a blockbuster acquisition, proving once again that if you can't beat the AI giants, you might as well buy them. This move aims to supercharge Canva's design tools with Leonardo's AI tech, making sure your next graphic design project will be handled by both human creativity and robotic precision. In their quest to dominate the creative software world, Canva is now ensuring your mediocre design skills can finally get a much-needed AI boost.
Takeaway: Creative continues to be king, how are you investing in it for your brand?

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month.

If you’re still hungry for ad inspiration, access the internet’s largest ad library for free here.

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