Hey internet friends - hope you’ve scrolled well today.

Threw a perfectly matched pair of socks in the laundry over the weekend. Only one came back. The other is probably living a new life in the sock witness protection program. Or plotting its next vanishing act. I will never understand where these lost socks go. Anyway.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 brands to follow (for when you’re tired of the usual suspects)
1 curated Ad Pack (that deserves more love than your ex)
Sourced from the internet’s largest ad library 

Estimated read time: 2mins 11s

3 Banger Ad Breakdowns

Lucent Globe

Why it slaps: Relatable af.
Lucent Globe always knock it out of the park with their ads and this one is no different. It’s clever, mega relatable and entertaining. Here’s a cheeky playbook for how Lucent Globe ships 30+ ads a week entirely in house right 👉here 
How you could adapt: What is a known relatable struggle of your industry?

Speechify

Why it slaps: Attention grabbing text hook.
There is nothing the internet loves more than a tech CEO getting their ass handed to them… i think. I have no idea if this was set up or not, but either way it’s a banger ad and props to Cliff for taking the risk.
How you could adapt: Can you make a public stunt into an ad?

Stars & Honey

Why it slaps: Eye-catching visual.
I’ve seen so many ways of communicating a flavour variant but this one has gotta be a standout. It’s weird and funny and wonderful but you understand it straight away - which is what matters.
How you could adapt: What is a left-of-field way you could present a product variant?

2 Brands to Follow

Kit.sch

Why I’m Loving Them: Kitsch has nailed the art of making everyday hair and beauty essentials look good. Known for their sustainable, stylish products—everything from satin pillowcases to heatless curling sets—their branding is all about keeping things practical yet fun. Their social media vibe is fresh, relatable, and highly shareable, drawing in a loyal community that sticks with them. Whether it's their eco-friendly initiatives or viral-worthy beauty hacks, Kitsch isn't just selling products; they’re creating trends.

PuraU

Why I’m loving them: PuraU is a local Aussie acne skincare brand that takes a unique approach by focusing on the root cause of acne rather than just surface-level treatment. An ad of their product being shared on the local news kicked off huge growth for the brand and they’ve continued killing it on paid social ever since, I always watch their ads as they are super fun but also informative.PuraU is centred on holistic healing, and combines natural ingredients and scientific research to deliver results that target acne from within.

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month.

If you’re still hungry for ad inspiration, access the internet’s largest ad library for free here.

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