Hey internet friends - hope you’ve scrolled well today.

Held the door open for someone who was just far enough away to make it awkward. They had to do that half-jog, half-walk thing to close the distance, and now I feel like I owe them an apology. Anyway.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 brands to follow (for when you’re tired of the usual suspects)
1 curated Ad Pack (that deserves more love than your ex)
Sourced from the internet’s largest ad library 

Estimated read time: 2mins 21s

3 Banger Ad Breakdowns

The New York Times

Why it slaps: Native product integration.
Advertising a digital product is a tricky beast, as there isn’t something tangible to gift to a creator or do a studio photoshoot. However, I thought the NYT did such a great take on this “Sunday Reset” trend by organically integrating different topics and elements of their content offering into the video content. Bravo.
How you could adapt: How can you make the intangible feel tangible?

Square

Why it slaps: Subtle social proof.
This ad definitely feels like more of a brand play vs. the direct response style that is common with paid ads, but by partnering with a trusted food creator and being content first in their approach, it creates a sense of FOMO that “all the cool spots in LA use Square”. Would be curious to see the other collateral they are running with this strategy.
How you could adapt: How can you show social proof without shoving it down people’s throats with big testimonials and reviews?

Bondi Boost

Why it slaps: Easy execution.
Sometime tweaking the copy on an existing video can be all you need to make an ad feel like less of an ad. You could totally change the tone of this video by listing out the product benefits, doing a before and after etc. but having a cheeky title there which holds the viewer long enough to see your product in action is also good angle to test!
How you could adapt: Rerun some old product demo videos with more ‘native’ copy.

2 Brands to Follow

DROOL

Why I’m Loving Them: DROOL's creative approach is a breath of fresh air in the consumer world. They collaborate with emerging artists to curate a diverse collection of contemporary art prints that cater to various tastes and styles, and their ads are always gorgeous showcases of these unique prints and how to style them in your home. By making unique art accessible and affordable, DROOL has seen massive success, and I’ve personally seen their artworks in SO many people’s homes the past couple of years.

SURI

Why I’m loving them: SURI has redefined oral care by blending sustainability with high-performance design. Their sonic toothbrushes are crafted from recyclable materials, featuring plant-based brush heads and aluminum handles, ensuring both durability and eco-friendliness. SURI's commitment to reducing plastic waste is evident in their innovative recycling program, allowing customers to return used brush heads for proper recycling. Their sleek, minimalist design doesn't just look good—it delivers a powerful clean with 33,000 sonic vibrations per minute, all while being gentle on your gums. And, what an awesome gift.

1 Ad Creative Guide

This week I’m sharing our cheeky end-of-year ad creative guide (sorry for everyone who hates change)

We’ve collaborated with the team at Butter to put this together - including an end-of-year ad pack and the templates to remix them and recreate them for yourself using Butter.

Click below to access!

If you’re still hungry for ad inspiration, access the internet’s largest ad library for free here.

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