Hey internet friends - hope you’ve scrolled well today.

EOFY, mid-year, Memorial Day, National Treat-Yourself Week - whatever excuse you’re using to run a sale in your corner of the globe, I respect it. So whether it’s time to dust off your “tax time” angle, launch a sale that was approved yesterday, or just chase one clean ROAS screenshot before CAC inevitably goes feral — I’ve got you. Enjoy.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 brands to follow (for when you’re tired of the usual suspects)
1 curated Ad Pack (that deserves more love than your ex)

Estimated read time: 2mins 37s

Oop. Before I forget!

We’re running a webinar next week with our friends at Tracksuit called Creative as Currency: Exploring the Creative Strategy behind work that drives brand and performance.

If you're into the messy, magical intersection of performance marketing, creative, and brand building this one’s for you!

Register HERE 👈

Okay - now onwards with this little newsletter of mine:

3 Banger Ad Breakdowns

HexClad

Why it slaps: Entertainment first “soft-sell”
Okay I know this isn’t a mid-year sale ad but you could totally use this concept for any sales moment. It’s funny, relatable, and works the soft sell angle really well.
How you could adapt: Train your partner’s phone for your own sales moment

Lucent Globe

Why it slaps: Easy but effective to execute
This text exchange concept is suuuuch an easy vehicle to deliver a message and test a few different messaging angles and stories at low cost.
How you could adapt: Recreate a text message exchange to share the sale

Bed Threads

Why it slaps: Clean, clear visuals
Okay I know this isn’t a mid-year / EOFY sale ad BUT I love the animation and the subtle colour highlights underneath - this would work so well with a sale headline too!
How you could adapt: Create a mini stop motion with your colour range

2 Brands to Follow

Finch

Why I’m Loving Them: Finch is the self-care app that turns your mental health routine into a cozy game of “keep your digital bird alive by keeping yourself alive.” Think Tamagotchi, but instead of feeding it pixels, you feed it your small wins: drank water, took a walk, didn’t spiral today? Your Finch gets stronger…and maybe you also get to dress it up with a new hat.

It’s weirdly motivating. The app doesn’t yell at you for missing a day, and your bird never dies (because, let’s be honest, that would be a lot). Instead, it gently nudges you with affirmations, mood check-ins, and tiny adventures that feel more like a hug than a to-do list. It’s got Gen Z / digital humour baked into both the product and their ads strategy.

Boka

Why I’m loving them: Boka is the oral care brand that makes you question why your toothpaste ever needed to taste like a chemistry experiment. They’ve swapped out the usual suspects - fluoride, SLS, and artificial junk—for nano-hydroxyapatite, a mineral that actually helps remineralize teeth and reduce sensitivity. It’s like skincare for your mouth, but without the 12-step routine.

^ If you want to deep dive into all the features I use to build this newsletter - book a chat with our team! Sometimes it’s me on those calls! You can tell me how much you like my newsletter! Or share how much you hate it to my face (I can take it)!

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month.

(P.S - if this newsletter is ever the reason you book a demo with our team, mentioning that will help me have those suuuuper fun conversations about arketing attribution issue (classic) help a girl out 🥲)

Oh, and before you go.
If you like our little internet newsletter, please “add to address book” or reply to this email (I am desperately lonely and would love more internet friends). This will give the email overlords “happy signals” to prove we’re worth living in your inbox.