Hey internet friends - hope you’ve scrolled well today.

Rounded a corner in the grocery store and nearly collided with someone else’s cart. We both did that awkward “you go first” dance until I just backed up and gave them the aisle. Clearly, I lost the duel.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 brands to follow (for when you’re tired of the usual suspects)
1 curated Ad Pack (that deserves more love than your ex)

Ads sourced from the internet’s largest ad library with brands tracked using our super sick competitor tracking tool.

Estimated read time: 2mins 12s

3 Banger Ad Breakdowns

TBH Skincare

Why it slaps: Repurposing a native trend
So easy to execute while being cheeky and fun - would be a good one to test in the mix for launching a new product so you have the visual front and centre while looking super native to platform.
How you could adapt: How to kidnap me 101 but with YOUR products!

Move With Us

Why it slaps: Scroll-stopping visual
Don’t get too triggered my beloved eCommerce marketers, it’s not Black Friday yet (though I hate to say that the earlier you start thinking about BFCM the better, and maybe that is April for some of you, i know i know i’m sorry). But this food eating concept is cheap, creative and effective at stopping the scroll.
How you could adapt: Have a food get “eaten away” to reveal a brand message underneath!

Away

Why it slaps: Simple. Striking. Effective.
Sometimes an image says a thousand words and I adore how creative and eye catching this visual is - and not too hard to execute while still looking very premium in alignment with the Away brand.
How you could adapt: Does your product have a unique sillhoeuette (I am not going to even TRY correct that spelling, here’s your proof that I write these emails with my bare hands without AI).

2 Brands to Follow

TBH Skincare

Why I’m Loving Them: TBH has this refreshingly bold personality in a skincare world that's either clinical-white or millennial-pink. Their punchy orange branding and cheeky messaging feels like that friend who always tells you the truth but makes you laugh while doing it. What's really impressive is how they've managed to stay culturally relevant without that cringey "how do you do, fellow kids" energy. Case in point: when Hailey Bieber's Rhode Glazing Milk was blowing up on TikTok, TBH didn't just comment on the trend - they launched their own Skin Milk product faster than you could say "TikTok made me buy it." That kind of quick reaction to beauty trends shows they're actually paying attention to what their Gen Z audience cares about, not just pretending to. They've cracked the code on being a brand that feels like it's part of the conversation rather than desperately trying to start one.

WhatNot

Why I’m loving them: Whatnot has built their marketplace success through smart utilization of seller-focused UGC on their paid channels. Their platform empowers collectors to become micro-entrepreneurs through live auctions, turning personal passion into profitable side hustles (big ad angle they go after). This seller benefit angle creates compelling content as users share their success stories and growing businesses. The entertainment value comes from these authentic personalities rather than professional selling - you're watching real collectors geek out about items they genuinely care about. This strategy makes their value prop feel super authentic, creating content that feels more like a live TikTok livestream rather than a direct sell. This has also helped create a flywheel where successful sellers attract new sellers, continuously expanding their marketplace without massive marketing spend.

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month.

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