Hey internet friends - hope you’ve scrolled well today.

It’s my birthday today (well, yesterday if you’re reading this on the day its sent) and GUESS HOW I’M CELEBRATING? Writing this email. That’s how. Feel free to click a little extra to say happy birthday to me and send this to a fellow internets ads friend to subscribe. It would truly make my day. Onto business:

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 brands to follow (for when you’re tired of the usual suspects)
1 curated Ad Pack (that deserves more love than your ex)

Ads sourced from the internet’s largest ad library with brands tracked using our super sick competitor tracking tool.

Estimated read time: 2mins 42s

3 Banger Ad Breakdowns

Oats Overnight

Why it slaps: Great narrative humour + product integration.
I don't like to pick favourites... but gosh Oats Overnight is very hard to overlook when it comes to making incredibly entertaining ad creative that still gets the product message across. Highly recommend giving these folks a follow. And a purchase! It's yum.
How you could adapt: Recreate a text conversation to tell a mini story

Carpe

Why it slaps: Excellent hook layering.
The best hooks layer strong text, visuals AND sound to stop the scroll and this does exactly that with the TikTok comment, the talk piece to camera and the gross bacteria visual to capture attention quickly.
How you could adapt: Be intentional about layering different elements for your next hook.

AnniBody

Why it slaps: Eye-catching visual showcase.
I love this. It's simple but eye catching at the POV makes it feel really native to feed while keeping the polished aesthetic. Also not hard to execute for multiple colourways.
How you could adapt: Try a similar stop motion for different flavours / colours of a product range.

2 Brands to Follow

Grüns

Why I’m Loving Them: Grüns is trying to out-AG1 AG1 in the greens category and have had an impressive growth trajectory so far. Their ads go straight for the jugular: same benefits, no blender, tastes like candy. I'm a bit of a diehard AG1 fan but can appreciate how they’ve nailed the challenger playbook: name the category leader, roast them a little, then propose an easier, cheaper, better-tasting option. And somehow make you laugh while doing it. Well played. 

Centr

Why I’m loving them: Centr used to be the app you downloaded for a little Chris Hemsworth thirst trap with your workout. No shame, we were all there. But somewhere along the way, it grew up. Now it’s less “look at my abs” and more “here’s a full HYROX training plan, plus mobility, strength, and Pilates because we actually know what we’re doing.” They’ve done what most celeb brands can’t: outgrow the face without losing the following, and they've become a serious player in the fitness apps space.

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month.

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Want to see how I find these ads & track these brands? MagicBrief lets you search 12M+ ads with AI and track competitors… so you can steal concepts and pretend you came up with them.

(P.S - if this newsletter is ever the reason you choose to explore MagicBrief - please tell the person on your call so I can get some lovely attribution that justifies the time I put into writing this lil newsletter.)

Oh, and before you go.
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