Hey internet friends - hope you’ve scrolled well today.

I always do a little happy dance walking up to my boyfriend’s car when he picks me up from the station. Yesterday, I performed my routine with full enthusiasm, only to realise, too late, that I was dancing toward a completely different car. A young family watched the entire thing in silence before their teenage son opened the door right onto me. Like what do you even do in this situation. Fml. Anyway.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 brands to follow (for when you’re tired of the usual suspects)
1 curated Ad Pack (that deserves more love than your ex)

Ads sourced from the world’s largest collection of performance advertising with brands tracked using our AI powered brand tracker.

Estimated read time: 2mins 40s

3 Banger Ad Breakdowns

KOIO

Why it slaps: Crisp, effective design
Making great ads for fashion brands is largely about figuring out the best ways to visually showcase your products - as you can’t always “talk” to the benefits like you can with products that rely less on aesthetics as a purchase driver. This is such a creative way to show off different colourways that is more engaging than looking at standalone product pic.
How you could adapt: Could replicate this animation for different colours / flavours / styles you have.

Do You Even

Why it slaps: Scroll-stopping visual hook
This has got to be one of the coolest ways I’ve seen a brand introduce new colourways for a collection. The visuals are so unique, the execution creates such a sense of intrigue, I mean this is just SO creative are you kidding me!? Love it. So much more interesting to look at vs. “we just launched 3 new shades”
How you could adapt: Play with this idea of using paint mixing to communicate on colour.

CLEARSTEM

Why it slaps: Creative refresh of a classic format
Before and afters aren’t anything new - they’re a tried and tested high performance format that we’ve all seen on our feeds - but I love the slider transition on these matched with the testimonial quotes and voiceover to make the ad more engaging. Such a good way to breathe new life into old pics!
How you could adapt: Repurpose some old before and afters with a new transition and voiceover!

2 Brands to Follow

First Day Vitamins

Why I’m Loving Them: First Day has brilliantly reframed the children's vitamin conversation by identifying an enemy we never knew we had: "hidden hunger" in modern diets. While most parents think their kids are getting enough nutrients from food, FirstDay's been building this fascinating narrative around how modern farming practices and busy lifestyles have quietly created nutritional gaps in even the most carefully planned meals. They've turned the invisible (nutrient deficiency) into something tangible - making parents rethink that seemingly healthy dinner plate. What's clever is how they've positioned themselves as the solution to a problem that feels both urgent and fixable. They're not just selling vitamins; they're offering insurance against the modern food system's shortcomings. Their content strategy is particularly smart - weaving together agricultural science, changing food patterns, and child development in a way that makes you feel educated rather than scared. And instead of the usual "picky eater" guilt trip, they're saying "hey, even that kid who loves broccoli probably needs this.

Loqbox

Why I’m loving them: LOQBOX has created an interesting solution to the issue of having a bad credit score. The business offers a digital savings account that doubles as a credit-score building tool - you choose how much you want to save each month, and LOQBOX reports these regular payments to credit bureaus. What makes this clever is the dual benefit: users improve their credit score while simultaneously building a savings pot. Their social content does a nice job showing everyday people progressing through the LOQBOX journey or explaining the product benefits, and educating on the importance of credit scores in general. The simplicity of the offering combined with their straightforward communication style makes what could be a confusing financial product feel accessible - save money, build credit, unlock better financial options.

1 Curated Ad Pack

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