Hey internet friends - hope you’ve scrolled well today.

Checked the forecast this morning— it promised clear skies all day. Naturally, I ended up with sun, rain, wind, and what felt like a mini-tornado by lunch. I’m starting to think Sydney’s weather team just spins a wheel and throws in a wild card for fun. Kind of like how I used to organise my dating roster back in the day. Anyway.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 brands to follow (for when you’re tired of the usual suspects)
1 curated Ad Pack (that deserves more love than your ex)
Sourced from the internet’s largest ad library 

Estimated read time: 2mins 31s

3 Banger Ad Breakdowns

Threadheads

Why it slaps: A cheeky surprise
Well, this hook sure is one way to stop the scroll, but thankfully has a double meaning or else I don’t think Meta would have been too happy having it on the platform. It’s one of the most creative product shares I’ve seen - 11/10 - definitely worth the watch.
How you could adapt: Say something controversial in your hook to capture their attention.

Hinge

Why it slaps: Using owned assets in ads.
Hinge’s conversation prompts are such a distinctive and own-able brand asset of theirs, so it’s clever to put them front and centre in their recent performance campaign where people are already generating conversation about them. You could say it’s very self aware, demure, mindful etc.
How you could adapt: What is a distinctive brand asset you can lean into?

Frank Body

Why it slaps: Good ol’ warehouse BTS.
That first shot of the product sludge into the barrel!? Incredible. So satisfying. Warehouse content is always a favourite on organic socials and definitely worth considering as a concept to test in your paid strategy.
How you could adapt: Clip up your warehouse footage into an ad for your best sellers.

2 Brands to Follow

Testing out this new segment to share brands I think are KILLING IT on paid social to replace our usual Industry Insights section - keen to know what you guys think! Please validate me! Or at least roast me respectfully! xx

Krave Beauty

”Skinsides” is so clever + love the illustrations.

They have ramped up their creative velocity big time - 429 ads in 14 days.

Why I’m Loving Them: Krave Beauty, founded by beauty influencer Liah Yoo, is making strides not only in skincare but also in sustainable innovation and they recently achieved BCorp certification! For example, their latest product, the Makeup Re-Wined cleanser, uses upcycled grapeseed oil (and what a clever product name). I think their branding and packaging is gorgeous, and they’ve done an incredible job ramping up their paid social activity all while maintaining their playful tone and distinctive brand identity.

Olipop

Love this way of presenting a flavour range.

Olipop testing heaps of video (87%)

Why I’m loving them: Olipop’s rise is the kind of story you tell at marketing conferences. Launched in 2018, they’ve cracked $500 million in revenue by doing what legacy brands couldn’t—making soda cool and healthy. Their social media isn’t just a feed; it’s a community. They’ve mastered the art of nostalgia, wrapped in a mission-driven message that actually matters. And now, they’re not just in your local grocery store—they’re the official soda at the Clippers' Intuit Dome.

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month.

If you’re still hungry for ad inspiration, access the internet’s largest ad library for free here.

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