Hey internet friends - hope you’ve scrolled well today.

Accidentally liked a 3-year-old Instagram post while doing some light professional stalking. Immediately threw my phone across the room like it was on fire. Might delete all social media and start a new life raising alpacas. Reply if you want to co-fund the alpaca farm with me. Anyway.

Here’s what I’ve dug up from the internet for you:
3 banger ad breakdowns (to save you from marketing mediocrity)
2 brands to follow (for when you’re tired of the usual suspects)
1 curated Ad Pack (that deserves more love than your ex)

Ads sourced from the internet’s largest ad library with brands tracked using our super sick competitor tracking tool.

Estimated read time: 2mins 35s

3 Banger Ad Breakdowns

Fussy

Why it slaps: Just some bloody great copy.
It’s seasonal, it’s relevant, it’s funny, AND it speaks to Fussy’s core positioning around their incredible scent range. Watch the full ad to see the skit at the beginning. Great example of organic entertainment being used for paid.
How you could adapt: Add a funny Christmas spin on your creative for the festive season

Breeze Balm

Why it slaps: Show don’t tell
Having the “2minute” claim coupled with the timer is such a smart way to communication how the product simplifies your skincare / makeup routine without explicitly saying it “simplifies your routine”.
How you could adapt: Rethink different angles to “show” your strongest product benefit claims

North Face

Why it slaps: Engaging editing & transitions
This piece of creative is a massive vibe. It effectively captures the cultural moment / stereotype of everyone wearing North Face when weather gets cold - but is a snappy, interesting video to watch that shows off their product range.
How you could adapt: Try this walking + editing cut while showing off YOUR products!

2 Brands to Follow

Fussy

Why I’m Loving Them: Fussy has brilliantly reframed the natural deodorant conversation from one of compromise ("it works... kind of") to one of luxury and delight. While other brands in the space focus primarily on their natural credentials or sustainability, Fussy has created a new category of "luxury natural deodorant" that makes the daily ritual of application something to look forward to. Their scent-first approach cleverly shifts the focus from what their product doesn't have (aluminum, plastic waste) to what it adds to your day - a moment of fragrance-driven joy. It's a perfect example of how to transform a utilitarian product into a desirable lifestyle choice.

WaterBoy

Why I’m loving them: Waterboy exemplifies how to successfully challenge a category giant by zeroing in on consumer pain points - in this case, the high sugar content in traditional hydration products. They've transformed the hydration category conversation from just electrolytes to a more holistic nutrition discussion. While Liquid IV established the convenience of powder hydration, Waterboy is cleverly positioning themselves as the thoughtful evolution of the category - all the benefits, none of the compromise. It's a masterclass in how to enter a dominated market by making your competitor's weakness your strength.

1 Curated Ad Pack

You made it.
Here is a sweet little internet treat to help you make better little internet ads this month. I love cats so have a little Hello Kitty cat below as an EXTRA treat.

If you want to get all the delicious juicy features we use to make this newsletter get your ass on a free trial HERE.

(P.S - if this newsletter is ever the reason you book a demo with our team, mentioning that will help me win my ongoing battle of "why we should keep letting Maddie go rogue on the internet on Thursdays" with our CEO)

Oh, and before you go.
If you like our little internet newsletter, please “add to address book” or reply to this email (I am desperately lonely and would love more internet friends). This will give the email overlords “happy signals” to prove we’re worth living in your inbox.